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Asset 12.png

Branding identity of Passion of Love experimented throughout the journey

Logo-01.png
Heart 2_edited.png
Heart 1.png
Heart 2.png
Heart 1_edited.png

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The meaning behind our campaign name and different logo variation before confirmation.

Branding-02.png

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The back story behind our visual elements, which creates our very iconic background design.

Branding-03.png
Heart 2_edited.png
Heart 1.png
Heart 2.png
Heart 1_edited.png
Heart 2_edited.png
Heart 1.png
Heart 2.png
Heart 1_edited.png

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The meaning and reason behind every colour in the palette, which are related to the colour psychology.

Logo-04.png

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The various type of typography used in the overall campaign design.

Heart 2_edited.png
Heart 1.png
Heart 2.png
Heart 1_edited.png
Heart 2_edited.png
Heart 1.png
Heart 2.png
Heart 1_edited.png
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